Great question. With the activated lead you’ll want to send some context via an email - the shorter the better, you can even link to marketing collateral, then call back in a couple days. I will reference the initial request as pretext for the call but heavily assumptively - “we spoke a couple days ago and you requested some information over email?” - then I shut up - usually they’ll either acknowledge having gotten the email or say they haven’t had a chance to look at it - either way that’s your “reason for the call” - “I was thinking about our conversation the other day and….did you have a minute to chat or would you prefer to schedule something?”
Thanks! I think I my world a ‘send me info’ type conversation is a blow off vs Fetch where they might need some materials to understand how you work. Not entirely sure what I should be sending since recruiters usually send some BS about how awesome they are
Critical to differentiate these. Activated lead vs. connect incomplete is a fine line.
Some key indicators:
- Activated lead = they've articulated legitimate interest, demonstrated intrigue (asked questions about how you work with clients, for example), opted in for more information. If you have some back and forth dialogue on these and they ask for info you're good to activate and invest further resources/channels into it
- Connect incomplete = blow off - you've barely gotten your name out and that you're a recruiter and they request here means you've still got some work to do. I still don't think it's a bad idea to send info but just know you have more work to do
Charles, what do you recommend as a strategy for activated leads vs just nurturing? Is it just following up faster?
Great question. With the activated lead you’ll want to send some context via an email - the shorter the better, you can even link to marketing collateral, then call back in a couple days. I will reference the initial request as pretext for the call but heavily assumptively - “we spoke a couple days ago and you requested some information over email?” - then I shut up - usually they’ll either acknowledge having gotten the email or say they haven’t had a chance to look at it - either way that’s your “reason for the call” - “I was thinking about our conversation the other day and….did you have a minute to chat or would you prefer to schedule something?”
Thanks! I think I my world a ‘send me info’ type conversation is a blow off vs Fetch where they might need some materials to understand how you work. Not entirely sure what I should be sending since recruiters usually send some BS about how awesome they are
Critical to differentiate these. Activated lead vs. connect incomplete is a fine line.
Some key indicators:
- Activated lead = they've articulated legitimate interest, demonstrated intrigue (asked questions about how you work with clients, for example), opted in for more information. If you have some back and forth dialogue on these and they ask for info you're good to activate and invest further resources/channels into it
- Connect incomplete = blow off - you've barely gotten your name out and that you're a recruiter and they request here means you've still got some work to do. I still don't think it's a bad idea to send info but just know you have more work to do
Thanks Charles
always, brother. thank YOU
🤯